Our Mission:


End ocean plastic and build thriving, inclusive economies

What We Do

Incubate, measure, amplify inclusive solutions that stop plastic waste from flowing into the ocean and advance the circular economy while generating positive socio-economic outcomes in emerging economies. 


The Issue

There is an estimated 150 million tons of plastic waste in the ocean today, with another 8 million tons added annually. Research by Ocean Conservancy estimates that a 45% reduction in plastic leakage is possible by investing in waste collection and recycling systems in just 5 countries in Asia. 

However, several factors are hindering the development of efficient, sustainable and investable waste management and recycling supply chains in South and Southeast Asia: 

  • Lack of capital

  • Shortage of investable ventures 

  • Underdeveloped value chains 

  • Complex policy and regulatory frameworks 

  • Lack of public awareness and participation

Investment and philanthropic capital are both needed to establish the overall conditions to incentivize innovation in the sector and create and support ventures that will attract investors while generating positive environmental and socio-economic impacts.

The Approach

Incubate, Measure and Amplify

Backed by philanthropic, government and corporate partners, The Circulate Initiative will provide entrepreneurs, policymakers, and investors with the knowledge and skills they need to incentivize, create, support and operate plastic waste-reducing, inclusive, circular economies.


We will do this in three ways:


  • Incubate: Increase the number and quality of innovators in the waste and recycling sector and create the conditions they need to succeed through The Incubation Network (TIN) developed in partnership with SecondMuse. 

  • Measure: Develop open-source metrics for all investors to track environmental and social impacts.

  • Amplify: Share success stories and impacts of entrepreneurs, leaders and organizations to encourage replication and scaling.


Our Story

The Circulate Initiative was founded in 2019 with the support of the investment management firm Circulate Capital to help achieve the broader mission of addressing the ocean plastic crisis through education, support and finance of innovations in waste management and incubation of investable businesses that can bring those innovations to market.


Early research highlighted the need to strengthen the pipeline of investment-ready opportunities in waste management in South and Southeast Asia for all investors and a need for structured incubation mechanisms to enable talented entrepreneurs to transform their ideas into profitable businesses. 


Recognizing that no entrepreneur succeeds in a vacuum, this research also pointed to the need to ensure the enabling conditions around them - from public policies to consumer engagement to strong science and data - are in place as well.


The Circulate Initiative, and its flagship program, The Incubation Network developed with SecondMuse, were born to address these needs.

TCI is a U.S. registered 503(c)(3) organization.


Our Partners


The Circulate Initiative

© 2020, The Circulate Initiative 

A U.S. Registered 503(c)(3) organization 

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The Circulate Initiative

15 West 36th Street, 11th Floor, New York, NY 10018

100 Amoy Street, Singapore 069920