Behavioural changes key to more effective recycling
Updated: Aug 17, 2022
Authors: Ellen Martin and Jeremy Douglas
Environmental sustainability has been top-of-mind in recent years, especially in the aftermath of the Covid-19 pandemic, as we witnessed the (almost immediate) positive effects brought about by a reduction in travel and activity. Consumers are showing greater awareness of their environmental footprint and increasingly say they prefer brands that embrace sustainability.
Despite growing positive attitudes, few consumers are following through with their actions. An obvious case in point is the stagnation of recycling rates. Southeast Asia, in particular, continues to suffer from low recycling rates despite the rapid growth of consumption. In Thailand, less than a quarter of the plastics available are being recycled into valuable materials, according to the World Bank.
The article also appeared in Bangkok Post's print edition.