Unpacking recycling behaviors at the root of lasting solutions
Updated: Aug 17, 2022
The Jakarta Post
Authors: Ellen Martin and Jeremy Douglas
Environmental sustainability has been top-of-mind in recent years, especially in the aftermath of the COVID-19 pandemic, as we witnessed the (almost immediate) positive effects brought about by a reduction in travel and activity. In parallel, considerable pressure has mounted on corporations – not only to operate in a sustainable manner, but to go above and beyond what is required of them with their environmental actions.
In the same vein, consumers are showing greater awareness of their environmental footprint and increasingly say they prefer brands that embrace sustainability. However, a frustrating paradox is hampering progress. Despite growing positive attitudes, few consumers are following through with their actions. An obvious case in point is the stagnation of recycling rates.