• The Circulate Initiative

Unpacking recycling behaviors at the root of lasting solutions

Updated: Aug 17

The Jakarta Post

Authors: Ellen Martin and Jeremy Douglas


Environmental sustainability has been top-of-mind in recent years, especially in the aftermath of the COVID-19 pandemic, as we witnessed the (almost immediate) positive effects brought about by a reduction in travel and activity. In parallel, considerable pressure has mounted on corporations – not only to operate in a sustainable manner, but to go above and beyond what is required of them with their environmental actions.


In the same vein, consumers are showing greater awareness of their environmental footprint and increasingly say they prefer brands that embrace sustainability. However, a frustrating paradox is hampering progress. Despite growing positive attitudes, few consumers are following through with their actions. An obvious case in point is the stagnation of recycling rates.


The article also appeared in The Jakarta Post's print edition and Jakarta Globe. It was syndicated in Philippine Daily Inquirer.


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