Ellen MacArthur Foundation
Purpose of Measurement:
Solution Sets and Impact Potential
This paper provides an initial exploration of the intersection between two emerging megatrends: artificial intelligence and the circular economy. The research examines the application of AI in two value chains: food and consumer electronics. This report represents a first step towards understanding how AI could accelerate the transition towards a circular economy at scale. It finds that AI can offer substantial improvements in three main areas: product design, operations, and infrastructure optimisation.