This document discusses the growing trend of companies adopting Circular Business Models, particularly in the sports and outdoors industries. While exploring these opportunities is relatively straightforward, building truly circular business models is a challenging and time-consuming process. However, starting early, even with small and incremental steps, can be beneficial. The document anticipates the evolution and maturation of these models in the coming years, with successful companies creating superior value and enhancing relationships with customers. Three types of business model patterns are identified, along with nine best practices already being implemented in the sports sector and other industries.