This article discusses how India's Government e-Marketplace (GeM) is promoting sustainable development through its procurement process, which incorporates sustainability considerations. GeM is helping boost participation of Micro and Small Enterprises (MSE), women-led businesses, and Self-Help Groups (SHG) in government tenders while also promoting green procurement by prioritizing environmentally sustainable products and services. GeM is streamlining procurement processes, promoting transparency, and contributing to sustainable development.