Making ‘Cents’ of Recycling Behavior: The Return on Investment of Spreading the Recycling Habit

Year of Publication

2021

The article discusses the outcome from recycling campaigns carried out in Indonesia and Argentina by Delterra and The Circulate Initiative.

Source:

The Circulate Initiative, Delterra

Author(s):

Geography:

Indonesia, Argentina

Type:

Primary Data, Measurement (Company/Product/Project)

Purpose of Measurement:

Understanding the Problem

Impact theme(s):

Behavior Change

The report discusses the outcome from recycling campaigns carried out in Indonesia and Argentina by Delterra and The Circulate Initiative. The key insights from this campaign indicate that promoting recycling behavior can pay back quickly, especially when prices reflect environmental impacts. The article also indicates that behavior change costs less than technology-based alternatives for boosting recycling outcomes. Lastly, from the campaigns in Argentina and Indonesia, the outcome shows that deeper investment in community engagement is likely needed to reach high recycling rates.