Microsoft’s Xbox Controller Packaging: Sphere Case Study

Year of Publication

2022

This initial case study was used to test the SPHERE framework on a real-world packaging application which allowed Microsoft to take a more holistic view of packaging sustainability in comparison to current methods and KPIs.

Source:

World Business Council for Sustainable Development (WBCSD)

Author(s):

Geography:

Global

Type:

Case Study, Primary Data

Purpose of Measurement:

Understanding the Problem, Solution Sets and Impact Potential

Impact theme(s):

Material Flows, Capital Flows

This initial case study was used to test the SPHERE framework on a real-world packaging application which allowed Microsoft to take a more holistic view of packaging sustainability in comparison to current methods and KPIs. Results showed that the packaging option with a high recycled content ratio scored best while the e-commerce option had the biggest environmental impact across all sustainability principles (due to increased use of secondary packaging). More direct correlation of KPIs to impacts on climate change, circularity and biodiversity were viewed as helpful in driving decision-making. Overall results were as expected based on inputs, but the SPHERE outcomes enable direct comparison of environmental trade-offs in a more intuitive manner.