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Source:
World Wildlife Fund (WWF)
Author(s):
Geography:
Global
Type:
Strategy
Purpose of Measurement:
Solution Sets and Impact Potential
Impact theme(s):
Material Flows, Behavior Change
This resource paints a picture of the current landscape around plastic waste and provides companies with a blueprint and concrete guidance for corporate leadership. The resource details four areas for corporate action, namely: design of products/ packaging to improve recycling and recovery rates, engaging consumers through tailored interventions, maximizing impact through strong planning and alignment on plastic initiatives, along with supporting and innovating on the existing collection and recovery infrastructure. The resource also compiles current company commitments for action on plastic waste.
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