Based on new insights from accumulated experience with existing policies and presenting new analysis from two newly developed models to address key market and policy failures, the report Where Is the Value in the Chain? Pathways out of Plastic Pollution shows that a comprehensive mix of coherent policy instruments is most effective to prevent plastic pollution. In other words, policies should align incentives for multiple actors operating in the whole plastic life cycle to jointly contribute to sustainable solutions through voluntary market transactions. This can turn the value chain from linear to circular and reduce the volume of plastic waste.