Our Story:
The Circulate Initiative’s mission is to end the flow of plastic into the ocean and build thriving inclusive economies.
We do this by supporting entrepreneurs who advance the circular economy and improve waste management and recycling systems, and by creating the enabling conditions they need to succeed.
Who We Are
Early research highlighted the need to strengthen the pipeline of investment-ready opportunities in waste management in South and Southeast Asia for all investors and a need for structured incubation mechanisms to enable talented entrepreneurs to transform their ideas into profitable businesses.
Recognizing that no entrepreneur succeeds in a vacuum, this research also pointed to the need to ensure the enabling conditions around them - from public policies to consumer engagement to strong science and data - are in place as well.
In 2018, with the support of investment management firm Circulate Capital, The Circulate Initiative was born to address these needs.
We are a U.S. registered 503(c)(3) organization.
2019 Annual Report and 2020 Progress Report
Since inception, The Circulate Initiative has worked hard to help end ocean plastic and build thriving, inclusive economies. Find out more about the strategy, key initiatives and milestones achieved in our 2019 Annual Report & 2020 Progress Report.
Theory of Change
If we foster the development of the circular economy and waste management and recycling (WMR) entrepreneurs and businesses by:
Then:
Our Team
_edit.jpg)
Susan Ruffo
Executive Director
Susan is the founding Executive Director of The Circulate Initiative.
With over two decades working for governments, philanthropies and NGOs, Susan is a leader in the sustainability and environmental industry. Her work has focused on conservancy and supporting cities and communities manage change related to climate issues.
_j.jpg)
Rob Kaplan
Board Member
Rob has played a key role in the establishment of The Circulate Initiative and serves as a Board Member.
He is the Founder and CEO of Circulate Capital, an investment management firm dedicated to financing companies, projects, and infrastructure in South and Southeast Asia that prevent the flow of plastic waste into the world’s ocean and advance the circular economy.
Todd Kohzein
Board Member
Todd Khozein is a Board Member of The Circulate Initiative and the Founder and Co-CEO of SecondMuse, an impact and innovation company building resilient economies by supporting entrepreneurs and the ecosystems around them.
Under his leadership, the company has designed and implemented programs on all 7 continents with over 600 organizations such as NASA, The World Bank, Nike, USAID, The World Health Organization, and The Rockefeller Foundation.
Michael Sadowski
Board Member
For 20 years, Michael has worked with companies to solve business challenges, including sustainability.
Over this time, Michael has been a trusted advisor to senior executives, managed organizations and teams, driven change from within companies, led research and authored reports, and facilitated multi-stakeholder collaborations.
Ellen Martin
Advisor
Ellen is an advisor to The Circulate Initiative and leads the development of impact measurement tools and metrics for investors.
Ellen brings expertise in circular supply chains for packaging, recycling technologies, impact investing, business model innovations, inclusive supply chains and informal waste workers, measurement and evaluation, and partnerships.
Amandine Joly
Communications Manager
As Communications Manager, Amandine leads The Circulate Initiative’s communications strategy and implementation.
Amandine brings with her ten years of strategic communications expertise in stakeholder engagement, reputation management and public affairs.
.png){kind=logo}
