• The Circulate Initiative

The Wild West of plastic credits and offsets


Author: Lauen Phipps

There’s a new kid on the block of sustainability claims being made by businesses: "plastic neutrality." Thanks to the rise in plastics pledges, an emerging and undefined market for plastic offsets is just beginning to take shape. And, much like the market for carbon offsets, it’s messy.

Fortunately, two resources released last week — a position paper by WWF and a report by The Circulate Initiative (TCI) titled "A Sea of Plastics Claims and Credits: Steering Stakeholders Towards Impact" — have taken the first meaningful attempt to assess the landscape of plastic standards, certifications and credit programs — and caution against potential pitfalls as the market develops.

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