This report explores the leading findings to emerge from the initiative and provides an alternative plastic waste-reduction model. It begins by looking at three primary actors of systems change – consumers, business and the public sector – then presents the Reuse Viability Framework, a proprietary tool to address some of the key questions business leaders and public-sector decision-makers have raised about reuse – namely, how to make it scalable and viable. The report concludes by considering three potential scenarios for the development of a reuse economy by 2030.